52 Ways To Avoid PRE ROLL PACKAGING Burnout
Innovative packaging is an effective tool that FMCG businesses can use to provide their brands that all-important competitive edge. Products with outstanding shelf appeal have a larger chance of attracting the attention of consumers and encouraging them to consider to buy.
While food companies continue steadily to review the consumer trends that affect purchasing behaviors, it’s important they also examine global packaging trends, to build up successful strategies that enhance their product offerings while reducing costs. Choosing the best link between consumer trends and packaging selection could determine the success or failure of something line.
While successful packaging helps a product reach the pantry shelf in the first place, it is the product itself that keeps it there. Attractive packaging may entice and secure the first-time purchase of something, but the consumer’s experience of the product will determine should they re-purchase the brand.Pre roll packaging This is why food marketers and packaging managers today must be sure products and packaging strategies are aligned. Product and packaging development shouldn’t be conducted in isolation.
In recent years, the following consumer trends have forced manufacturers to re-think their packaging offerings. The firms that change and evolve with customers will succeed, as the brands that fail to change will become extinct.
In a world starved for time, consumers crave convenience to reduce the time spent on preparing meals, and innovative packaging can deliver what they need. A classic example of this could be observed in the success of pre-cut fresh produce in the Australian retail market, where consumers are prepared to pay more than double for packaged, hygienically washed and cut vegetables.
To support this trend, packaging companies are continuing to develop specialized breathable packaging, to extend the shelf life of the meals it protects as the product passes along the supply chain from the farm through to the consumer.
Microwavable meals were developed primarily for convenience, which came at the trouble of product freshness and-sometimes-taste. Several attempts have already been made in recent years to improve the quality of ingredients found in these meals, yet challenges remain. Customer feedback indicates that microwavable meals are easy to overcook, often do not cook evenly, and can dry out during the reheating process.
Packaging technologists have driven the development of better ready-to-heat-and-eat solutions. Efforts to really improve the cooking process have already been made using different valve technologies that manage the distribution of steam and pressure around the food. This dynamic shift is enabling brands to provide convenience, quality and consistently well-prepared food, allowing for premium positioning in the ready-to-eat market.
Consumers are demanding more variety, which pressure has seen an explosion in SKU proliferation on the shelf. Selecting the most appropriate packaging is crucial to obtaining a balance between meeting consumer needs (the marketers’ goal) and achieving operational flexibility. Packaging managers are therefore revisiting packaging and decoration options to deliver the necessary outcomes.
One emerging trend is the concept of “late stage differentiation”, where decoration is brought in-house and applied at the point of filling. This gives food companies much more flexibility in meeting consumer demands for more SKUs and enables marketers to run more promotions with shorter notice. There are also opportunities to reduce inventory of pre-decorated containers, reduce obsolescent inventory and enhance the graphics and aesthetics of pre-printed containers. Two key technologies which have offered this breathing space to food companies are pressure-sensitive and roll-fed shrink labels.
Form and Graphics
“Just give me the facts so I can purchase” is what consumers are saying nowadays. Simple packaging designs and graphics seem to be the “flavor of the month” and the ones companies which are heeding this trend are reaping the benefits. In the united kingdom, innovative retailer, Waitrose, used an ordinary, clear pressure-sensitive label with a straightforward print design to deliver outstanding shelf impact because of their pickle range. The packaging told consumers what they wished to find out about the contents, and the product was supplied in a convenient re-closable jar, so that they could see the quality of the pickles through the glass.
In this example, an obvious label assures consumers that you’ll find nothing to hide and that everything you see is what you get. Today, consumers desire to see what they’re purchasing, and innovative packaging and label combinations can achieve this. The decision of graphics is equally important. Less glossy packaging and softer ink tones are increasingly being used to achieve the “natural” message and give a unique shelf appeal.
It is well documented that a lot of markets have an aging population, so it’s crucial to design packaging that is age-neutral. Creators of packaging concepts need to align elements of their designs with the demands of this market segment. Graphics should be legible (this could mean using larger fonts); the packaging shape needs to be ergonomic; and functional aspects, such as for example easy-open and re-closure features, should be suitable for older people to utilize without difficulty.
Consumers today are well educated about “green” foods and are very aware of the impact of packaging on the environment. The momentum behind the “green” movement is building quickly and, being well aware of this, many food companies already are responding. Obviously, choosing “green” packaging means using recyclable or biodegradable packaging, and also reducing packaging, but it addittionally requires a review of the complete value chain and linking in with what consumers are asking for.
While the majority will concentrate on packaging alone to deliver sustainability, it is also vital that you consider how exactly to deliver food and minimize its wastage, as the percentage of food waste inside our dumps far exceeds that of packaging. Instead of being based only on environmental impact, packaging choice should be seen as a method of meeting consumer demand to reduce food wastage. In fact, it could play an essential role, as innovative packaging technologists develop sustainable packaging solutions. Hence thinner films, lighter packaging containers, recyclable plastic and, more recently, biodegradable packaging, are being deployed to ensure “green” is the main overall product packaging story.
Many of these elements, and the amount to which a brandname meets the requirements of their consumers, will determine the success or failure of a product. While the graphics and form of packaging play a significant role in capturing the attention of consumers during the “moment of truth” at the supermarket shelf, the functional aspects of the package are necessary to giving the consumer a positive post-purchase experience. However, simply adding functionality is not enough. The packaging design must incorporate two key aspects: relevance to the product and delivery of consistent performance. For instance, in case a package is promoted as re-closable, it must re-close easily and effectively, and its own performance should exceed the expectations of consumers.